Beauty brand the East

Beauty brand the East is a showcase of brand name translation in Chinese. A successful translation should have both Chinese pronunciation and the meaning of each Chinese characters work perfectly with the original brand names. Believe it or not, sometimes a powerful translation will reflect the meaning of the branding and business even better than the original brand name. Chinese is such a beautiful language, each character can contain more than one meaning; More than one character can give you the same meaning and pronunciation; More than one pronunciation can be chosen to fit the translation. For the examples that I have picked here, quite frankly, I did not do any research on how they come up with the names, I just simply break down the pronunciation and the meaning of each character. It is that simple but I am pretty sure there must be hundreds of brain hours involved.

So, please give credit to the beauty of the Chinese language and the creative agency who set up the marriage.