Thursday, May 6, 2010

Beauty brand the East (Automaker)


Fiat 快意
Fiat makes small cars but they do big business, how big? Ask Ferrari, ask Chrysler. Same as their translated name, simple two characters offer big elements you need from a car, feel the speed, and... it's from Italy as well.



Saab 紳寶
Chicken and egg. A decade ago in Hong Kong, most of the Saab owners are young professionals, such as lawyer, accountant, dentist and doctor. Not sure if it is the translated name influence that group of customer, or they influence the translation.



Jaguar 積架
Imagine the feeling of riding a well engineered/built live robotic Jaguar and keeps running and torturing the road.



Volvo 富豪
Once upon a time when I was a kid, I did think about only rich and powerful people drive Volvo, because most of them care about safety over the boxy. After I grown up, I notice rich and powerful people usually don't drive, but they own Rolls Royce and Maybach.



Renault 雷諾
If eternity is the promise from marriage, what's the promise from Renault? Sounds like it is the Thunder speed.


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